My new book has just been released! "What makes you You?"  Find out more!

Individual Development, Leadership and Coaching Workshop Series

Level 2 SD certification training* revised and relaunched for 2026
Growing ourselves and our clients through demanding times

Dates & Time:
7 Sessions over 7 weeks on Monday afternoons.
All sessions will begin at 4pm, UK time,
5pm CET and 8am Pacific time.

23 February
9 March, 23 March,
13 April, 27 April,
11 May, 18 May, 2026

All sessions will be recorded for offline access or review.
They will be supported with
additional materials and assignments through
the ValueMatch Academy platform

More information about the course can be found below on this page

Price:
£895 - Standard Individual 
£1045 - Corporate

A deposit of £300 is charged at this stage

Early Bird Discount: Individual registrants that pay January 23rd will receive a £100 of the total price.

You will be invoiced for the balance (reflecting any discount) in mid-February.
Staged payment plans may be considered on request, but the deposit is required regardless.


There is an additional fee of €100 to the SDI Foundation for certification.

Due to the highly participatory and interactive nature, live attendance significantly enhances the experience
A Deposit of £300 is reguired now to register

More Information

The world is calling for a different kind of leadership, one that can surf the wave rather than analyse it, that can sense and respond in the moment, that can hold complexity without collapsing into control or overwhelm.
This isn't about adding more tools to your toolkit. It's about expanding perceptual bandwidth for yourself and your clients, unlocking suppressed developmental capacities, and accessing ways of knowing that go far beyond the analytical mind.
It’s about increased coherence.

What Makes This Training Different?

I've relaunched this series with significant new material that:

Deepens the focus on embodiment
Because real development happens in the whole body, not just the mind.

Expands trauma-informed perspectives
Addressing the wounding that arrests our growth.

Clarifies what's really involved in activating Second Tier being
Moving beyond conceptual understanding to lived experience and relational being.

This is Spiral Dynamics grounded in its Gravesian biological roots, enriched by recent scientific knowledge,
and integrated with direct experiential practice.
You'll weave together inner experience and analytical theory to create a developmental journey
that serves your personal growth, your leadership presence, and your capacity to guide others.

Who is this for?

You're a coach, mentor, or guide working in the personal development field and/or supporting leaders in their development. You know the old maps are failing. You sense there's something more available
- a way of being that integrates body, mind, intuition, and spirit.
You are ready to:

Navigate change waves with awareness of the larger field

Work with clients at the edges of their development

Hold space for transformation through coherence that goes beyond techniques

The Journey

Based within Spiral Dynamics' developmental framework, we'll explore:

How we learn at different levels of development -and how to re-awaken lost modalities

What capacities emerge at each stage -and how to recognize what's missing and needed

Where wounding occurs -leading to arrested development, closed systems, and dysfunctional coping

New frames for leadership -Liminal, Relational/Collective, Participatory, Conscious

Second Tier reality -a living systems perspective toward ourselves, others, planet, and cosmos

The transformation

You'll emerge with:

Embodied understanding of how each developmental stage operates in you and in your clients
- plus how dysfunctions arise and can be addressed

Insight into the bio-psycho-socio-spiritual threads underlying human development

Practical integration of these perspectives with your current coaching or facilitation methods

Skills to unlock and integrate developmental stages, unlearning dysfunctional patterns

Capacity to guide others toward expanded perception, empowerment, and choice
- especially when traditional maps fail

The challendge we are addressing

For centuries, we've over-valued reason and analytical thinking while diminishing somatic intelligence, intuitive knowing, and spiritual connection. We've created systems that ignore context, story, emotion, and relational fields. We have under-recognised pre-cognitive systems (Beige, Purple and Red).
Many coaches and leaders are trapped trying to control chaos rather than dance with it. They're stuck in rigid frameworks (Blue/Orange) or disempowered compassion (Green), unable to access
the agility and presence that Second Tier consciousness offers.
Success in navigating today's conditions requires living in the instant, sensing and choosing continuously,
willing to be in the unknown. It's the "fail fast, fail often" mindset turned into a way of being
- with all your capabilities fully alive.
This training opens that possibility.

The experience

This won't be a passive learning experience.
The training is an experiential co-creation that draws on the collective wisdom of all participants.
You'll engage multiple ways of knowing - analytical, somatic, intuitive, relational - as we explore
the full spectrum of human development together.

Prerequisites

Significant prior knowledge of Spiral Dynamics is required. While full Level 1 Certification isn't mandatory, you'll need a substantial SD background to benefit from this advanced work.
If you're interested but uncertain about your readiness, let's discuss your experience.
(Level 2 certification available only to those who already have Level 1
or complete it within 12 months of this training)
Ready to expand your developmental capacity?
The world needs guides who can hold complexity, work with emergence,
and support others in accessing their full humanity.

Pay your deposit of £300 now and register today!
Early registration recommended - this format works best with an intimate cohort.
Questions?

Your Facilitator

Jon Freeman is a generalist in an age of specialists, a systems thinker
with high originality and a wide-ranging perspective on
individual, organizational, and societal behavior.
His expertise in Spiral Dynamics theory and application is widely acknowledged. He's been accredited by Dr. Don Beck and the SDi Foundation to offer full certification trainings, teaching SDi since 2009.
Author of "The Science of Possibility", "Reinventing Capitalism," and the newly published "What Makes You YOU?" (December 2025), which expands many themes of this workshop series. His articles appear in Kosmos, Integral Leadership Review, and other publications, as well as his own Substack.
Read more about Jon here

“Jon thinks and acts from a wider arc than most of us (with)... deep and coherent insights, a range of dealing with today's complex worlds and unique ability to identify many of the "dots" that most of us miss.” ~ Dr Don Beck

Preveious participants have said...

“Thank you Jon for leading us and guiding us through the developmental stages and for the great visualisations.
I have learned a lot and enjoyed the way you see it and the way you explain SD. That was very valuable for me.
I really appreciated it, especially this last session. I felt a lot of threads wove together.”
~ Anne
“Thank you Jon, it was fabulous.”
~ Janis
“I loved that you spent so much time with the early stages.”
~ Robert
“I am happy to have followed this cycle with you, so much it exposed me to your pedagogy marked with empathy and sensitivity, thus helping to nourish my own sensitivity to the model.”
~ SR
Ready to expand your developmental capacity?
Pay your deposit of £300 now and register today!
Early registration recommended - this format works best with an intimate cohort.
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It is well-known that many shamanistic cultures experience direct connections with the spirits of plants and animals.  Assuming that you don’t regard that as illusion or projection, you might ask  - what is that for us and for today’s world?

There are “modern shamans” – people who work with that realm of connection.  In fact there are many – horse whisperers, plant spirit medicine practitioners for example.  There are well-known examples of people who garden in collaboration with nature, and books such as Dorothy Maclean’s “To hear the Angels Sing”, which describes how enormous vegetables were produced in the seemingly barren soils of Findhorn.  Machaelle Small Wright has given in-depth accounts of how she created the Perelandra garden.

There are also stories of animals – particularly horses - being used in healing.  There is a great story of one such in my Substack “A tale of a psychic horse”.  I also talk about nature spirits in the “What’s Nature to you” chapter of “What makes you YOU” and the chapter on shamanism in “The Science of Possibility”.

It is an inevitable outcome of the “information field” as a central theoretical theme in both books, that our ability to connect with what animates other parts of the living world will reveal itself in many ways.”

Read this substack article: The Tale of the Psycic Horse

Your body is made of cells, which form organs and other systems. Anything in the world has sub-elements. Anything in the world is also part of a larger whole. This is the nature of holons, that they are identifiable, nested elements that we can choose to focus on, as we zoom in or out to the scale that we need.
“The whole context of Relational Being is that the universe is governed by a Field of Information. This includes the relationships we have with the flow of the universe in the sense of “God”, or “The Divine” or “The Force” or any equivalent term for the spiritual context”